WILL TO GO is a Ukrainian brand that has been crafting premium dog gear since 2015. Our products have been tested and trusted by professional athletes in various sled dog sports – both winter and snowless disciplines — and they continue to delight customers in every corner of the world.
For our gear, we use heavy-duty polypropylene webbing with beautiful authentic Ukrainian patterns, designed to withstand any weather while adding a unique, eye-catching touch to each piece. Durable, easy to care for, and made to last — our gear combines style with exceptional functionality.
We create high quality equipment for dogs and their humans who value comfort and reliability above all, whether for training, active walks, or competitive sports. Our mission is simple: to take care of your dog — from everyday strolls to the thrill of sled dog racing, dryland events, and hiking adventures.

At the heart of the WILL TO GO team are our two Siberian Huskies — Laima and Luch. Laima is the soul of our story: back in 2014, she inspired us to start making our own dog gear after realizing that the market offered nothing that would truly meet all the needs of high-energy breeds like huskies combining comfort, safety, and reliable performance in all conditions.
A little later, Luch joined the family — a true sled dog who introduced us to the thrilling world of sled sports, dryland races, and competitions. He was the very first to test our sled harnesses, canicross belts, and bungee lines. Together, Laima and Luch are the heartbeat of WILL TO GO, inspiring every design and every detail we craft.
Progress is in our nature. This constant drive helps us refine our products, explore new materials, and improve our manufacturing techniques. Every item goes through a thorough quality check before it reaches you.
Our work is our passion, and our dogs lead the way in testing every new product. Working closely with athletes and breeders help us perfect our gear down to the smallest detail, proven over time and miles.